The course explores Travel as a constituent of the journalistic and communication process of public information, knowledge and engagement and as a civic awareness and social development issue. It focuses on broadcast and print travel journalism and examines:
- Travel Writing Genres and Types of Travel Articles
- Modes of Public Communication for Travel and Effective Communication Strategies and
- The role of Travel Journalist and Communicator with the new communication tools(Social Media)
- Global challenges and issues that affect travel and travel journalism
This course is ideal for students who would like to acquire knowledge of journalism and communication applied to travel. Going beyond the standard travel and journalistic writing class, the course combines a robust curriculum with experiential exercises, the praxis of applied workshops, and field visits–work–experiences. During the course participants will be given the opportunity to explore Thessaloniki’s culture, history, everyday life and will be asked to communicate their pragmatic knowledge and empirical involvement and engagement by writing travelogues, taking photos, recording real experiences and file their own true stories and testimonials.
This course is experiential and requires active participation. Therefore, each semester only a limited number of students are permitted to enrol. Students from other faculties should contact the instructor before the registration (Dr Fani Galatsopoulou, email@example.com).
This course provides students with a broad understanding of the global tourism sector, the latest trends in the travel industry and the role of travel Journalism before and during the COVID-19 pandemic.
It also focuses on the new challenges and global issues that will affect travel and travel writing in the post-pandemic era and will explore travel journalism's capacity for awareness raising.
The course offers a combination of theory, case studies, workshops and hands-on practical exercises aimed at exploring new forms of travel communication through digital media.
- Understand the role of digital media in travel and tourism.
- Recognize, understand, analyze, and discuss the travel article typology.
- Recognize the structure and narrating techniques of travel stories.
- Gain knowledge about tools and techniques for mobile writing, editing, and publishing.
- Appreciate the role of travel journalism and travel User Generated Content (UGC) in communicating culture, understanding and respecting the ‘Others’, and promoting a sustainable and responsible travel lifestyle.
At the end of this course, students will:
- know the different roles, genres, and new trends in travel journalism
- be able to produce online travel stories and audiovisual travel content
- develop digital skills for mobile reporting
- know how travel journalism can promote a responsible and sustainable travel lifestyle and contribute to the Decade’s challenges.
- Διδάσκων: Γαλατσοπούλου Φανή